footprint chronicles

April 24, 2008 at 9:15 am Leave a comment

If there’s no doubting we’re in the midst of a truly “greening” revolution of our world, then there’s also no doubting that there are many bandwagon-jumping manufacturers who are slightly less than sincere about their products eco-friendliness. For us consumers, “greenwashing” can be hard to detect but as the product landscape continues to evolve, committed companies are relying on honesty and transparency rather than the typical rhetoric. Patagonia is one such company and their newest project, Footprint Chronicles, uses maps, photo’s, and interviews to document selected products journey from design to manufacturing to final delivery. If only everyone would follow their lead.

If you’re someone who buys eco-friendly products, what are some of the ways you research companies? What most affects your decision to buy or not to buy?

+ via Coolhunting


Entry filed under: apparel, links. Tags: , , , .

toy sculptures this weekend @ socrates

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