Hopefully very soon we can all purge our lives of the unwanted metal dry cleaning hangers clogging up your closet – which according to Alexander Beattie, Head of marketing at Wannabeco, clocks in at a whopping 530 million in the UK alone.
The 100% recyclable and biodegradable Becohanger is Wanabeco’s sustainable solution to the millions of wire hangers that make their way to the landfill every year. The hangers are similar in shape and size to their traditional wire counterparts, but are made of paper and card. They can either be returned and recycled or thrown away to biodegrade with no harm to the environment.
But how to get the thousands of dry cleaners on board? Simple – give them away for free. Wannabeco also designed these hangers to double as an advertising media space. Advertising, printed on both sides with ink made from water based solvents and natural ingredients, finances Wannabeco to manufacture and distribute the eco hanger.
I know that many won’t be so willing to allow advertisers into thier closets but I for one am OK with it. At this point, I think the outcome is worth the means. And who, knows, maybe it would reduce dry cleaning rates – yeah, right.