March 4, 2008 at 10:41 pm 4 comments

becohanger 1

Hopefully very soon we can all purge our lives of the unwanted metal dry cleaning hangers clogging up your closet – which according to Alexander Beattie, Head of marketing at Wannabeco, clocks in at a whopping 530 million in the UK alone.

The 100% recyclable and biodegradable Becohanger is Wanabeco’s sustainable solution to the millions of wire hangers that make their way to the landfill every year. The hangers are similar in shape and size to their traditional wire counterparts, but are made of paper and card. They can either be returned and recycled or thrown away to biodegrade with no harm to the environment.

becohanger 2

But how to get the thousands of dry cleaners on board? Simple – give them away for free. Wannabeco also designed these hangers to double as an advertising media space. Advertising, printed on both sides with ink made from water based solvents and natural ingredients, finances Wannabeco to manufacture and distribute the eco hanger.

I know that many won’t be so willing to allow advertisers into thier closets but I for one am OK with it. At this point, I think the outcome is worth the means. And who, knows, maybe it would reduce dry cleaning rates – yeah, right.

+ via: more than waste
+ Wannabeco website

See also:

+ Eco Envelopes

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Entry filed under: design, sustainable. Tags: , , , , , .

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4 Comments Add your own

  • 1. James Peal  |  March 5, 2008 at 1:42 pm

    I love the idea of this – really interesting – is there any way I can help these guys? I’m pretty sure my local dry-cleaners have not started using these yet!

  • 2. momeld  |  March 5, 2008 at 2:17 pm

    James Peal – I like your enthusiasm! From what I can tell, the first step is for the Dry Cleaners to sign up at the Wannbeco website here: It’s unclear if there is a cost associated with this. From there, it seems fairly straightforward. I bet if you contact Wannabeco, they have some brochures you can print and hand out. I just might do that myself. Thanks for your interest….spread the word!

  • 3. Toby Massey  |  April 8, 2008 at 12:57 pm

    Hi all – yes thanks for your enthusiasm James and thank you momeld for bringing this to people’s attention.

    It would absolutely be a help if you could encourage your local dry cleaner to sign up to the becohanger scheme. This they can do via Wannabeco’s website.

    To answer your question – yes we supply dry cleaners and laundry companies free of charge, and no, there is no cost to sign up to the scheme.

    Many thanks.

  • 4.  |  May 23, 2008 at 1:34 pm

    Very interesting information…


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